Shoe Sale Ad Campaign
These ads and website banners were created for a three-day shoe sale. The images needed to be girly and playful but keep a bit of maturity about them. The same goes for the color palette.
I took the lead in this ad campaign as the director of the photoshoot and the lead designer for the overall campaign. I had a ‘vision’ for the photos and the promotional materials they would be used for.
![](https://cdn.myportfolio.com/ef78cc24-56be-4d06-ba68-7d8a6a41e322/02fdb9ba-0a1d-4f1d-9100-1c33a0a7f6dc_rw_1200.gif?h=98d63abb828f4c1ba02bf5b805967d7b)
![](https://cdn.myportfolio.com/ef78cc24-56be-4d06-ba68-7d8a6a41e322/b9ae61d5-6276-46aa-ae83-37c7d6c1b89c_rw_1200.gif?h=b343484f9554df71686a3b55bbac3c56)
![](https://cdn.myportfolio.com/ef78cc24-56be-4d06-ba68-7d8a6a41e322/245a4b57-082e-44c2-9c31-cd8f340590ab_rw_1200.gif?h=d77ab8a7e2b3a8a87f147b0668ec78fd)
![](https://cdn.myportfolio.com/ef78cc24-56be-4d06-ba68-7d8a6a41e322/4983ac9c-f766-4556-8248-8305fa44c789_rw_1200.gif?h=5901aa31fc3a4a9f1356c4c60025a1af)
![](https://cdn.myportfolio.com/ef78cc24-56be-4d06-ba68-7d8a6a41e322/c177076a-6a7d-4409-8238-5aeb57c1b8a7_rw_1920.jpg?h=fc2adfef8eb8bb03c158c59f7313968c)
![](https://cdn.myportfolio.com/ef78cc24-56be-4d06-ba68-7d8a6a41e322/db9684f9-67a4-42bd-a4a8-ed6c68490c2d_rw_1200.jpg?h=b97f2a839480d56f36bac12c06ba3946)
![sale banner for mobile site](https://cdn.myportfolio.com/ef78cc24-56be-4d06-ba68-7d8a6a41e322/14a48e3d-b1b0-471c-86be-fc2cfda7f4fd_rw_1200.jpg?h=ddb91879bfe3f04aecb190717da9f630)
sale banner for mobile site
![sale banner for desktop site](https://cdn.myportfolio.com/ef78cc24-56be-4d06-ba68-7d8a6a41e322/2f979bbe-3f24-49a1-b33a-f0de6a57fcea_rw_1920.jpg?h=f9f92ff96f0bb4f3fc8a0939e64fcfca)